EMPLOYEE BRANDING
Employee Branding
The marketing process of developing a positive image and reputation for a company to foster and empower employees outlook towards the organization is known as employee branding. Effective employer branding attracts, engages, and retains top talent by building an appealing employee-centric environment.
Key elements of employee branding
- Employer value proposition (EVP): The EVP is the unique set of benefits that an employer offers to its employees.
- Company culture: It is the shared values, beliefs, and norms that guide how employees interact with each other and with the organization.
- Employee experience: This is the sum of all of the interactions that an employee has with the organization, from the time they are hired to the time they leave. It should be positive and rewarding, and it should contribute to employee satisfaction and engagement.