SWOT Analysis: Meaning and Strengths-Weaknesses Tool

SWOT ANALYSIS


SWOT Analysis

SWOT Analysis is a tool to evaluate internal Strengths and Weaknesses along with external Opportunities and Threats. It is vital for strategic planning and understanding the competitive landscape.

  • Strengths: Internal competitive advantages.
  • Weaknesses: Internal factors hindering performance.
  • Opportunities: External factors to leverage.
  • Threats: External risks to address.