
The Digital Revolution in Gifting
Employee Gifting in the Modern Business Landscape
Recognition
Motivation
Increase Employee Retention
How Tech is Changing Employee Gifting
Online Gifting Platforms
In the last few years, many digital rewards platforms have emerged that give curated employee gifting solutions to organizations. The HR team can simply use these platforms to select a customized range of employee gifting options and place an order as per their choice. It cuts down on their administrative tasks and logistics as the platform delivers an end-to-end service. Companies can also use AdvantageClub.ai’s personalized corporate employee gifting platform , which has more than 10,000 categories of brands to choose from, such as clothing, entertainment, education, well-being, and many more. Employees earn reward points through good work, and managers can also give away reward points to employees on the platform, which can be further redeemed for gifts of their choice on various products and services ranging from clothing, entertainment, education, well-being, and many more.
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Enhancing Personalization:
The beauty of the digital age is that it can also give relevant data on users' preferences. In turn, platforms can analyze and optimize this data and pose recommendations. For instance, a digital rewards system collects and analyzes user data to track their preferences. It would be ideal to present employees with gifts that are relevant to them. Such platforms can create relevance and recommend gifting options per employees' preferences. The R&R (Rewards & Recognition) platform AdvantageClub.ai has personalization capabilities. Analyzing the user’s browsing history, purchasing history, and platform interaction history can suggest personalized gifts to employees based on their preferences and choices. Just like how streaming platforms recommend content that matches user’s preferences. Learn more about the benefits of digital rewards. -
Virtual Gifting:
Adopting the remote working model introduced us to new ways of rewarding and gifting employees. Since many employees preferred working remotely, companies used e-gifts, vouchers, and digital points to show gratitude to their employees and recognize their hard work. Many find this the best way. Employees can use these vouchers and gift cards of their own accord, giving them a choice on how they want to get rewarded by redeeming these vouchers and digital points on various popular brands.
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Saving Logistics & Admin Cost:
Incorporating technology reduces administrative costs and logistics efforts. As an HR, using traditional ways of gifting employees during festivities like Diwali becomes hectic. Since you need to monitor the entire process, from the procurement of gifts to ensuring that the employee receives them, using digital gifting options can streamline your process. A platform like AdvantageClub.ai takes away your worries by curating the best gifting options to manage the logistics of your employee gifting process. It reduces administrative costs and saves time.
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Leveraging Data Analytics:
HR no longer has to guess what employees might want as gifts. Data analytics is helping organizations make better and more personalized decisions when selecting meaningful employee gifts. HR can analyze past data to identify trends, preferences, and patterns in employee gifting. They can get insights into factors such as age, role, or location and employee preferences such as tech gadgets, wellness products, or unique experiences. Data related to timelines, inventory, and channels can help companies avoid unnecessary expenses and delays. Companies can also optimize their budgets by identifying which gifts have the greatest impact on motivation and morale and a higher ROI. Learn more about How AI is revolutionizing HR analytics.
Common Pitfalls in Digitizing Employee Gifting
1. Data Privacy Challenges
2. Carbon Emission and Electronic Waste
Future of Employee Gifting
1. AI
2. AR & VR
Augmented Reality (AR) and Virtual Reality (VR) are emerging. It shows excellent prospects for giving employees a more immersive digital experience. Combining AR and VR can create a virtual world where employees can interact more precisely. Just as some companies have created their ai-powered platform, especially for engaging new employees, something similar can be done to employee gifting. Such technology can give close to a physical experience of opening and unwrapping gifts using VR glasses or smartphones. It can be advantageous to employees who are working remotely.
Technological advancement is showing some significant signs of further enhancing the motivation level of employees. Also, it frees up HR to work on more strategic areas to deliver for the business and its people. Technologies like AR, VR, and AI are making rapid progress, streamlining the process of employee gifting and enhancing various aspects of the overall employee experience.
Now that employers are more open to leveraging technology to meet employee engagement goals, they may increasingly adopt emerging technologies in the employee gifting sector for better results.